People worth caring about
We lead with passionate humility to get the job done
We’re a Chicago born digital marketing agency behind the Lead Nurturing Agent. For 12 years we’ve helped B2B brands grow. We built the Lead Nurturing Agent to solve the Dead Zone between interest and intent.
Our story
When Mabbly started in 2013, we learned that listening beats guessing. Customers, teammates, and partners shaped how we built strategies and products. That mindset still drives us. Across a decade of B2B work, we kept seeing the same issue: marketing creates interest, sales needs precision, and too many good leads go quiet. We call this gap Project Dead Zone. With modern AI, we can finally fix it. We’re turning signals into timely, contextual outreach so every lead gets a 1:1 journey without breaking brand voice or adding headcount.
Featured: Project Dead Zone
The problem we’re solving and why it matters for every B2B team.
Work we’re proud of
Representative engagements from the last 11 years. Full library lives on mabbly.com.
From services
to software
Our founder Adam hosted over 100 conversations with leaders across marketing and revenue. The same question came up again and again: what happens to the MQLs that go dormant? Static drips and newsletters aren’t bringing them back. With AI, we can finally change that.
We built the Lead Nurturing Agent to transform signals into relevant messages:
Signal + Content + Context.
It’s how we turn automation into relevance and relevance into replies.
Why now
Agentic AI now makes true 1:1 marketing possible — we can personalize outreach based on individual behavior, not mass segments
Signals exist everywhere, but teams can’t surface or act on them fast enough to stay relevant
Static drips and generic nurture programs are breaking down, real personalization means context-aware engagement at scale.