Signal Activated Growth
The B2B category hiding in your CRM
Around 80% of leads stall in the middle of the funnel. Signal Activated Growth flips the lights on by using real time signals plus your CRM context to wake dormant leads—with human review before send.
The blind spot No one owns
When Mabbly started in 2013, we learned that listening beats guessing. Customers, teammates, and partners shaped how we built strategies and products. That mindset still drives us. Across a decade of B2B work, we kept seeing the same issue: marketing creates interest, sales needs precision, and too many good leads go quiet. We call this gap Project Dead Zone. With modern AI, we can finally fix it. We’re turning signals into timely, contextual outreach so every lead gets a 1:1 journey without breaking brand voice or adding headcount.
Each one solves part of the problem, but not the middle. (Keep the first sentence just change the second one)
What is Signal
Activated Growth?
Signal Activated Growth uses real-time buyer signals to re-engage dormant CRM leads with contextual, multi-touch nurture, not cold one-offs.
Where it lives in the funnel
Signal Activated Growth sits in the middle of your funnel, between interest and intent, the place where most leads go quiet. It activates the 80% of contacts already in your CRM by pairing real-time buyer signals with your context and human review. Instead of waiting for a hand-raise, SAG identifies when a lead is warming up and turns that moment into a relevant touch that creates meetings.
existing signal tools aren’t enough
Signals aren’t new. Clay, ZoomInfo, Bombora are great for intent. But watch where they point the camera: most of the firepower hits new names.
Meanwhile, thousands of leads you already paid for sit untouched in your CRM. That’s the gap, and it’s where Signal Activated Growth lives.
Why now
WHO OWNS IT
Marketing first. They are on the hook for pipeline and own nurture. They feel the Dead Zone daily. Then it spreads: