NurtureOS: 7-layer operating system for signal-activated growth
The 7-layer brain that turns signals into meetings
NurtureOS is a 7-layer operating system that guides how LLMs use your data to activate dormant leads. It senses the signals that matter, chooses the right moment to engage, and writes short, human messages that feel personal, not automated.
The Dual-Brain Engine Behind NurtureOS
CORE ARCHITECTURE
NurtureOS helps LLMs use your data to re engage dormant leads. It senses the signals that matter, chooses the right moment to reach out, and writes short, human messages that feel personal, not automated. Every action comes from a dual-brain system: one focused on science, one focused on people.
Quantitative Brain
Scientific Precision Engine
The engine that interprets signals mathematically. It evaluates fit, timing, and pattern changes across your CRM and the web. This brain determines whether a moment is relevant, predicts reply probability, and explains why a message was recommended.
Core Components
Data ingestion & standardization (Signals, Context, Content)
Bayesian inference & probabilistic modeling
Weighted scoring models (recency, personalization, fit)
Reply prediction & relevance scoring
Reinforcement learning from outcomes (RLHF)
output
A Relevance Probability Score with clear “why this moment matters” explanations.
Quantitative Brain
Scientific Precision Engine
The engine that interprets signals mathematically. It evaluates fit, timing, and pattern changes across your CRM and the web. This brain determines whether a moment is relevant, predicts reply probability, and explains why a message was recommended.
Core Components
Data ingestion & standardization (Signals, Context, Content)
Bayesian inference & probabilistic modeling
Weighted scoring models (recency, personalization, fit)
Reply prediction & relevance scoring
Reinforcement learning from outcomes (RLHF)
output
A Relevance Probability Score with clear “why this moment matters” explanations.
Quantitative Brain
Scientific Precision Engine
The engine that interprets signals mathematically. It evaluates fit, timing, and pattern changes across your CRM and the web. This brain determines whether a moment is relevant, predicts reply probability, and explains why a message was recommended.
Core Components
Data ingestion & standardization (Signals, Context, Content)
Bayesian inference & probabilistic modeling
Weighted scoring models (recency, personalization, fit)
Reply prediction & relevance scoring
Reinforcement learning from outcomes (RLHF)
output
A Relevance Probability Score with clear “why this moment matters” explanations.
Qualitative Brain
Human Understanding Engine
The brain that turns insights into language. It models tone, motivation, psychology, and communication norms to ensure messages sound like thoughtful human outreach, not automation. This is how NurtureOS maintains trust and preserves brand voice.
Core Components
Psychology models (Kahneman, Fogg, Transactional Analysis)
Linguistic tone & voice adaptation
Message intent & value alignment
Ethical & trust-based communication guardrails
Human-in-the-loop interpretability & editing
Output
Messages that feel personal, respectful, and aligned to the person receiving them.
Qualitative Brain
Human Understanding Engine
The brain that turns insights into language. It models tone, motivation, psychology, and communication norms to ensure messages sound like thoughtful human outreach, not automation. This is how NurtureOS maintains trust and preserves brand voice.
Core Components
Psychology models (Kahneman, Fogg, Transactional Analysis)
Linguistic tone & voice adaptation
Message intent & value alignment
Ethical & trust-based communication guardrails
Human-in-the-loop interpretability & editing
Output
Messages that feel personal, respectful, and aligned to the person receiving them.
Qualitative Brain
Human Understanding Engine
The brain that turns insights into language. It models tone, motivation, psychology, and communication norms to ensure messages sound like thoughtful human outreach, not automation. This is how NurtureOS maintains trust and preserves brand voice.
Core Components
Psychology models (Kahneman, Fogg, Transactional Analysis)
Linguistic tone & voice adaptation
Message intent & value alignment
Ethical & trust-based communication guardrails
Human-in-the-loop interpretability & editing
Output
Messages that feel personal, respectful, and aligned to the person receiving them.
The Operating System
The 7 Layers of NurtureOS
A layered operating system that turns signals into thoughtful human outreach. Each layer adds a level of understanding, from who the buyer is to how the message is written, delivered, and learned from.
Layer 1
Understanding the Human curates
Builds a living profile of each person: identity, motivations, values, and recent behavior. This is how messages reflect the buyer’s world, not generic templates.
Layer 1
Understanding the Human curates
Builds a living profile of each person: identity, motivations, values, and recent behavior. This is how messages reflect the buyer’s world, not generic templates.
Layer 1
Understanding the Human curates
Builds a living profile of each person: identity, motivations, values, and recent behavior. This is how messages reflect the buyer’s world, not generic templates.
Layer 2
Deciding the Moment
Evaluates timing, urgency, and signal strength to determine whether outreach should happen. Prevents over-sending and ensures relevance.
Layer 2
Deciding the Moment
Evaluates timing, urgency, and signal strength to determine whether outreach should happen. Prevents over-sending and ensures relevance.
Layer 2
Deciding the Moment
Evaluates timing, urgency, and signal strength to determine whether outreach should happen. Prevents over-sending and ensures relevance.
Layer 3
Crafting the Message
Converts signals and context into short, clear, psychologically grounded messages using your tone of voice. Designed to feel human, not automated.
Layer 3
Crafting the Message
Converts signals and context into short, clear, psychologically grounded messages using your tone of voice. Designed to feel human, not automated.
Layer 3
Crafting the Message
Converts signals and context into short, clear, psychologically grounded messages using your tone of voice. Designed to feel human, not automated.
Layer 4
Delivering with Care
Applies pacing, channel selection, compliance, and domain safety. Protects your reputation while increasing the chance of replies.
Layer 4
Delivering with Care
Applies pacing, channel selection, compliance, and domain safety. Protects your reputation while increasing the chance of replies.
Layer 4
Delivering with Care
Applies pacing, channel selection, compliance, and domain safety. Protects your reputation while increasing the chance of replies.
Layer 5
Learning & Evolving
Learns from opens, replies, edits, and outcomes. Improves timing, tone, and personalization with every interaction.
Layer 5
Learning & Evolving
Learns from opens, replies, edits, and outcomes. Improves timing, tone, and personalization with every interaction.
Layer 5
Learning & Evolving
Learns from opens, replies, edits, and outcomes. Improves timing, tone, and personalization with every interaction.
Layer 6
Collaborative Interface
Humans remain in control. Offers previews, comparisons, explanations (“why this message”), and clear edit trails before anything is sent.
Layer 6
Collaborative Interface
Humans remain in control. Offers previews, comparisons, explanations (“why this message”), and clear edit trails before anything is sent.
Layer 6
Collaborative Interface
Humans remain in control. Offers previews, comparisons, explanations (“why this message”), and clear edit trails before anything is sent.
Layer 7
Data Fabric & Governance
Ensures clean, safe, structured data powering every layer. Maintains privacy, schema integrity, and ethical use of signals and AI outputs.
Layer 7
Data Fabric & Governance
Ensures clean, safe, structured data powering every layer. Maintains privacy, schema integrity, and ethical use of signals and AI outputs.
Layer 7
Data Fabric & Governance
Ensures clean, safe, structured data powering every layer. Maintains privacy, schema integrity, and ethical use of signals and AI outputs.
AI That Explains Itself
AI That Explains Itself
Marketers don’t just need automation. They need understanding. NurtureOS provides plain-language explanations of why a message was generated, when it should be sent, and which signals drove the decision.
Marketers don’t just need automation. They need understanding. NurtureOS provides plain-language explanations of why a message was generated, when it should be sent, and which signals drove the decision.
Insight:
We recommended this follow-up because your
prospect re-engaged with a competitor’s product page and opened your case study twice this week. Similar patterns show a 28% reply rate in your segment.
Insight:
We recommended this follow-up because your prospect re-engaged with a competitor’s product page and opened your case study twice this week. Similar patterns show a 28% reply rate in your segment.
Insight:
We recommended this follow-up because your prospect re-engaged with a competitor’s product page and opened your case study twice this week. Similar patterns show a 28% reply rate in your segment.
COnfidence
High
score
Key factors
Recent spike in external intent signals
Recent spike in external intent signals
Recent spike in external intent signals
High relevance score for your ICP
High relevance score for your ICP
High relevance score for your ICP
Positive engagement with similar content
Positive engagement with similar content
Positive engagement with similar content
80
/100
Understands context
Connects signals, CRM fields, and your content to create genuinely personalized outreach.
Understands context
Connects signals, CRM fields, and your content to create genuinely personalized outreach.
Understands context
Connects signals, CRM fields, and your content to create genuinely personalized outreach.
Predicts replies
Scores each draft using what has worked in your market and CRM, not generic benchmarks.
Predicts replies
Scores each draft using what has worked in your market and CRM, not generic benchmarks.
Predicts replies
Scores each draft using what has worked in your market and CRM, not generic benchmarks.
Learns every day
Every reply, correction, and timing adjustment improves future recommendations.
Learns every day
Every reply, correction, and timing adjustment improves future recommendations.
Learns every day
Every reply, correction, and timing adjustment improves future recommendations.
Protects your domaing Owns
Built-in safeguards, including sending limits, deliverability checks, and quiet hours, keep your domain reputation strong.
Protects your domaing Owns
Built-in safeguards, including sending limits, deliverability checks, and quiet hours, keep your domain reputation strong.
Protects your domaing Owns
Built-in safeguards, including sending limits, deliverability checks, and quiet hours, keep your domain reputation strong.
Built for Real-World and CRM Signals
NurtureOS combines public signals with your internal CRM data to identify which dormant leads are actually worth waking up. No scraping. No guesswork. No black-box decisions.
Insight:
Advanced multi-signal recipes are available for
Advanced multi-signal recipes are available for enterprise teams.
Advanced multi-signal recipes are available for enterprise teams.
enterprise teams.
Always Human, Never Fully Automated
NurtureOS is built for human-in-the-loop messaging. You see every draft, can edit every line, and can set guardrails so the system knows when to request approval.
Review queues for all new drafts
Review queues for all new drafts
Review queues for all new drafts
Editable playbooks for tone, topics, and boundaries
Editable playbooks for tone, topics, and boundaries
Editable playbooks for tone, topics, and boundaries
Clear logs of what was sent, why, and what happened next
Clear logs of what was sent, why, and what happened next
Clear logs of what was sent, why, and what happened next
Crafted with care by Mabbly
2025 © Mabbly, Inc. All rights reserved
Crafted with care by Mabbly
2025 © Mabbly, Inc. All rights reserved
Crafted with care by Mabbly
2025 © Mabbly, Inc. All rights reserved
Crafted with care by Mabbly
2025 © Mabbly, Inc. All rights reserved
Crafted with care by Mabbly
2025 © Mabbly, Inc. All rights reserved